Jane Leung
Mar 16, 2010

Pocari Sweat hires M&C Saatchi in China for digital and PR business

SHANGHAI - M&C Saatchi Shanghai has been appointed to the digital and public relations business for Japanese beverage brand Pocari Sweat.

Pocari Sweat China M&C Saatchi
Pocari Sweat China M&C Saatchi
The agency will also provide retail incentive programmes and strategic shopper marketing solutions for Pocari Sweat in mainland China.

Angela Hsu, CEO of North and Central China at M&C Saatchi, explained since its launch, Pocari Sweat has been perceived as an energy drink. The new appointment will see a change in the marketing strategy for Pocari, promoting the brand as a daily drink for consumers, any time of the day.

The first campaign is set to launch this summer. Pocari is aiming to create more brand loyalty in China.

Otsuka, the mother company of Pocari Sweat launched a creative pitch in China last year in November.
Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Are search engines evolving into personal assistants?

Gen AI is reshaping search in three specific ways, and advertisers need to adapt to a new ‘cross pollination effect’, Forrester analysis finds.

1 hour ago

Can purpose still sell? The changing face of brand ...

Once a badge of honour, is brand activism now a reputational minefield?

9 hours ago

Women to Watch 2024: Marian Esperanza Magturo, ...

With her artistic nature, Magturo fosters new ideas that push the boundaries of creative problem-solving. Her strategic initiatives and design-thinking approach have driven significant growth for high-profile clients.

9 hours ago

Will AI chatbot advertising disrupt adland?

With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.