PRecious Communications announces host of client wins

Singapore communications agency PRecious Communications has announced four client wins across a range of industries.

The agency, which is enjoying its fourth anniversary, has welcomed Asia Pacific Breweries, producer of Tiger Beer, to its portfolio, as well as Israeli technology startup IZMUS, enterprise IT vendor Software AG and supply-chain-solutions provider YCH. Software AG has also expanded its relationship with PRecious into Australia and New Zealand.

To meet the growing needs of its clients, the agency has established its B2B and B2C practices, led by Jacinta Paul and Robin Chang, respectively.

Paul has more than 15 years’ PR experience across technology, corporate and the public sector, while Chang specialises in startups, lifestyle, entertainment and sports.

From its Singapore headquarters, Lars Voedisch, managing director of PRecious, said the firm is well-placed to explore opportunities in Australia, Indonesia and Thailand.

“It is exciting to see that our clients want to grow their exposure in the region with us," said Voedisch. "As we look forward to another four—or forty—years, we’ll honour that trust and remain focused on delivering results that matter in this ever changing environment."