PrimeCredit calls creative agency pitch

Industry sources revealed that a number of agencies have been approached to join the pitch, including DraftFCB and McCann Worldgroup.

Grey Hong Kong, which worked on PrimeCredit's creative account for over three years, ended their partnership last January.

The agency had helped the client crafted some ad campaigns that have shined in award shows including the China Effie silver award and Hong Kong Effie gold award in 2010.

PrimeCredit has produced iconic campaigns including 'Twins Brothers' which borrowed the comradeship morale in traditional Cantonese opera, but with a humourous twist.

Timothy Chan and Ming Chan, the creative duo who created the 'Twins brothers' while working at Grey Hong Kong, will join the creative force at DraftFCB Hong Kong this March.