The agency won the account to handle Duracell's upcoming campaign, set to roll out in July, after a pitch involving local Taiwanese agencies.
Duracell is a leading player in the Taiwanese battery market and the company aims to further strengthen its product communication with the new appointment.
Sue McCusker, general manager of Publicis Hong Kong noted, "Duracell is an exciting brand to be working with and we are pleased to be working with this dynamic client team."
"The outcome was a great commercial campaign, which we think will further help us build the Duracell image as the trusted brand for energy, especially when it's most needed," added Tracy Kwan, household care marketing director of Proctor & Gamble Hong Kong and Taiwan.
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