Asiya Bakht
Apr 13, 2010

Publicis Modem's regional MD Arlene Ang to leave

REGIONAL - Arlene Ang (pictured), the managing director of Publicis Modem for Asia, is set to leave the agency after a four and a half years.

Publicis Modem's regional MD Arlene Ang to leave
Ang tendered her resignation in February and is set to leave in the last week of April.

Ang confirmed the news and said: "I have spent four and a half years with Publicis Modem and its time for me to explore new things. I was appointed to set up the digital capabilities from scratch and I leave on a good note. We have six offices in this region and a very good bunch of clients. Publicis Modem contributes to about 11 per cent of Publicis's digital revenue in the region. We have had big wins like The City of Dreams in recent days."

When asked about her future plans, Ang said that she is in talks with several companies but has yet to make a final decision. "My next role will have to be interesting and challenging."

Talking about her special achievement at Publicis, Ang counted the acquisition of an 11-year-old Korean interactive marketing agency, Portfolio, as one of them. The acquisition helped establish Publicis Modem in the country. 
  
A twenty-year veteran of the industry, Ang previously headed AdXplorer, a regional digital agency which she set up and later sold. She has also worked with Saatchi & Saatchi on P&G business in Singapore and Hong Kong. 

In January this year, Publicis Worldwide restructured its regional leadership, naming former McCann Worldgroup head Kevin Ramsey to the position of chief executive officer for Asia-Pacific. 

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