Analysis Advertising
Jenny Chan 陳詠欣
Oct 8, 2013

Q&A: TBWA's Jean-Marie Dru on how China gets the maths of advertising wrong

SHANGHAI - Jean-Marie Dru, chairman of 
TBWA Worldwide, who has touted his agency's 'disruption' methodology for more than a decade, says the approach is more relevant than ever in China's formulaic market.

Dru:

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