R/GA appoints two directors to its newly opened Singapore office

Devlin joins as group account director while Liew will serve as senior technology director. 

As the very first step in building out a multifaceted Singapore team, R/GA aims to staff the MasterCard account, which is globally led by Yuri Salnikoff, managing director, client services, R/GA New York.

Devlin has more than 20 years of experience driving global communications for consumers and businesses on both the client and agency side. As group account director for R/GA, Devlin will lead the MasterCard Asia Pacific/Middle East/Africa account. Her other responsibilities include driving account revenue, delivering relevant and inventive digital work, and creating industry thought leadership in the region. She will also be tasked with sourcing new business opportunities once the office is fully staffed.

Liew, a Singapore native, is a seasoned creative technologist with extensive experience working for a wide range of global brands such as Nike, Visa, Nokia, HP, Xbox, and Gap. As senior technology director, he will lead R/GA Singapore's technology offering and focus on building the foundation for R/GA's engagement with MasterCard. 

“We are thrilled to have Missy and Ronnie as our first hires in R/GA’s newest office. Missy’s broad Asian experience combined with her marketing expertise will ensure that our MasterCard programs are relevant to the region and aligned with business goals. Ronnie’s unique skill set as a creative technologist is a vital component of our unique agency model," said Salnikoff.