Angelia Seetoh
Sep 19, 2010

R/GA strengthens its Asia team with new leadership roles in Singapore

SINGAPORE - R/GA has added experienced industry veterans Sushobhan Mukherjee (pictured) and Steve Kalifowitz to lead its Singapore office and support its MasterCard global digital business.

Sushobhan Mukherjee, planning director at R/GA Singapore
Sushobhan Mukherjee, planning director at R/GA Singapore

Mukherjee has been appointed planning director and Kalifowitz group director of production. They will report to William Charnock, chief strategy officer, and John Antinori, EVP and chief production officer, respectively.

Mukherjee was most recently VP of strategic planning at JWT Mumbai, where he transitioned the agency into becoming more digitally-focused and create award-winning integrated marketing campaigns. During his career he has worked at Discovery Communications, McCann Erickson, Trikaya Grey (now Grey Worldwide) and Mode Research (now TNS) with clients including HP, Aviva and Citibank.

“Sushobhan is an experienced strategist with a deep understanding of consumers in Asia and the Middle East. His innovative thinking has earned him not only national and international acclaim but also the confidence of his clients in his ability to experiment with new and successful approaches to brand building,” said Charnock.

Kalifowitz is an experienced global producer and relocates from R/GA’s New York office, where he joined three years ago. As the executive producer for R/GA’s retail practice, he has led engagements for clients such as Nokia and Walmart, developing in-store digital solutions for the global retailer.

Prior to R/GA, Kalifowitz was in broadcasting, producing films and commercials for HBO and ABC Sports among others. His work as a producer for Inside the NFL and Real Sports with Bryant Gumbel earned him two Emmy Awards and four nominations.

“Steve brings to the Singapore office an extensive knowledge of R/GA’s work and unique production model, a vital component of the agency’s legacy, and that makes him perfect for the job,” said Antinori.

“By knowing how to leverage R/GA’s international resources to produce a high quality of work, he’s well equipped to help grow Singapore’s capabilities, ensure a high level of service for our clients, and facilitate collaboration between Singapore and our NY-based headquarters and other hub offices." 

Related Articles

Just Published

22 minutes ago

Documentary on McCann copywriter Ilon Specht makes ...

Specht is behind the iconic L’Oréal slogan, ‘Because I’m Worth It’ created during the ‘Mad Men’ era.

26 minutes ago

Why it's a great time to be an indie right now

Brands are searching for faster, nimble agencies that really understand the nuances of cultural behaviour.

35 minutes ago

Publicis scoops Coca-Cola media in North America

WPP has lost the account after a closed review.

1 hour ago

A tale of two holding companies: WPP and Publicis

WPP’s loss of the Coca-Cola North America media biz to Publicis is a wake-up call for the former to beef up its media capabilities.