Mukherjee has been appointed planning director and Kalifowitz group director of production. They will report to William Charnock, chief strategy officer, and John Antinori, EVP and chief production officer, respectively.
Mukherjee was most recently VP of strategic planning at JWT Mumbai, where he transitioned the agency into becoming more digitally-focused and create award-winning integrated marketing campaigns. During his career he has worked at Discovery Communications, McCann Erickson, Trikaya Grey (now Grey Worldwide) and Mode Research (now TNS) with clients including HP, Aviva and Citibank.
“Sushobhan is an experienced strategist with a deep understanding of consumers in Asia and the Middle East. His innovative thinking has earned him not only national and international acclaim but also the confidence of his clients in his ability to experiment with new and successful approaches to brand building,” said Charnock.
Kalifowitz is an experienced global producer and relocates from R/GA’s New York office, where he joined three years ago. As the executive producer for R/GA’s retail practice, he has led engagements for clients such as Nokia and Walmart, developing in-store digital solutions for the global retailer.
Prior to R/GA, Kalifowitz was in broadcasting, producing films and commercials for HBO and ABC Sports among others. His work as a producer for Inside the NFL and Real Sports with Bryant Gumbel earned him two Emmy Awards and four nominations.
“Steve brings to the Singapore office an extensive knowledge of R/GA’s work and unique production model, a vital component of the agency’s legacy, and that makes him perfect for the job,” said Antinori.
“By knowing how to leverage R/GA’s international resources to produce a high quality of work, he’s well equipped to help grow Singapore’s capabilities, ensure a high level of service for our clients, and facilitate collaboration between Singapore and our NY-based headquarters and other hub offices."
.jpg&h=268&w=401&q=100&v=20170226&c=1)