MALAYSIA – Lucideas Malaysia has won the creative business for Drypers in Malaysia, from incumbent BBDO.
The win followed a four-way pitch, with BBH, Lowe and BBDO. Lucideas’ pitch was led by R3 Singapore.
R3 is an independent marketing consultancy, founded in 2002. It works with Asian marketers to provide third party counsel on marketing services.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Kelly's exit follows that of founder Ajaz Ahmed in October.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Waters will remain with the business until January 2025 to ensure a smooth transition.
According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.
Wu’s innovation in healthcare communications has propelled the agency to new business heights. Equally notable is how she fosters an inclusive workplace for all.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)