RECMA ranks Zenith Optimedia, OMD and Mediacom top three in terms of competitiveness

Globally the top three networks were OMD, MEC and Starcom Mediavest. In Europe the top three networks were MPG, Zenith Optimedia and MEC while in the Americas MPG, Starcom Mediavest and MEC topped the chart.

The study is based on the evaluation of the agencies’ competitiveness and success in new business acquisitions.

Agencies are ranked with grades from C to A+ by country, then at a regional level and finally at global level. This research compiles over 2,000 account moves from 297 media agencies in 26 countries. A comparison over the three previous years provides a mid-term view. In additional to the 14 network rankings, RECMA ranks the six groups of networks in 2009 and over the three years.

RECMA, (Research Company evaluating the Media Agency industry), is a Paris-based independent research company established in 1991 with offices in France, UK, USA and Asia.