Staff Reporters
Dec 17, 2010

Red builds Vietnamese township brand

HO CHI MINH – Red Brand Builders has partnered with VinaCapital to create and launch the latest VinaLiving brand, My Gia Township.

Red Brand Builders to build My Gia brand
Red Brand Builders to build My Gia brand

Red Brand Builders has been tasked to build the brand for a new township in Nha Trang City in central Vietnam. The township, called My Gia, was developed by Vietnamese real estate firm VinaCaptial, the town is expected to offer residents a totally new standard of living in Vietnam’s fast growing ocean-front tourism hub.

Red Brand Builders were tasked to create the brand, including development of the brand strategy, naming, identity and all supporting advertising, marketing collaterals and launch event activities.

Chris Elkin, red brand builders managing director, commented: "The My Gia Township brand is the result of a clever and close client and agency collaboration – the client developing the right product at the right price and the agency positioning and marketing to strongly leverage all that is unique and appealing about the offering. 

“The sales results and interest so far speak for themselves. We look forward to building the brand and our partnership with the VinaLiving team in 2011 and beyond,” he said.

Related Articles

Just Published

11 hours ago

Women to Watch 2024: Margaret Key, MSL

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

12 hours ago

Bonds taps Robert Irwin to show how wild comfort ...

Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.

16 hours ago

Common Interest acquires Amplify to 'empower ...

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.