Staff Reporters
Jun 16, 2022

RGA recasts Asia leadership as Tuomas Peltoniemi and Seamus Higgins depart

Effective July 1, Dorothy Peng has been promoted to SVP, managing director, Asia and will oversee RGA’s Singapore, Indonesia, China, and Tokyo offices, while Michael Titshall will continue to oversee Australia’s business.

L to R: Dorothy Peng, Michael Titshall, Ben Miles
L to R: Dorothy Peng, Michael Titshall, Ben Miles

RGA, IPG's digital and brand innovation agency, is changing its structure in Asia as Tuomas Peltoniemi, EVP managing director APAC, and Seamus Higgins, chief creative officer APAC, leave in July. The shop will operate as two regions: Asia (Indonesia, China, Singapore, Tokyo) and Australia (Sydney and Melbourne).

Effective July 1, Dorothy Peng has been promoted to SVP, managing director, Asia and will oversee RGA’s Singapore, Indonesia, China, and Tokyo offices. Michael Titshall was recently promoted to SVP, managing director of Australia, and will continue to oversee Australia’s business, including its product and service offering, and the shop’s Brand Design and Consulting (BDC) practice.

In other organisational changes, starting in July, Ben Miles will assume a new leadership role as VP, executive creative director. He will report to Titshall and will continue to lead the BDC practice. Peng, Titshall and Miles are stepping into leadership roles currently held by Peltoniemi and Higgins.

Both Peng and Titshall will report to global chief Executive Officer Sean Lyons. Peng, who is currently managing director of the Singapore office, will work with the office’s leadership team to name her replacement and support the expansion of the company’s mobile practice.

Outgoing APAC MD Tuomas Peltoniemi (L) & CCO Seamus Higgins (R).

Peltoniemi joined RGA as managing director in November 2018 from TBWA. Seamus Higgins took on a newly created role as RGA's VP and APAC chief creative officer, starting in April 2019, after previously serving as ECD at Host/Havas.

“Asia and Australia have been through a transformation over the past three years, led by Tuomas and Seamus and it's important for us to continue these efforts with a renewed focus,” Lyons noted. The agency’s creative leadership will remain in place with Masaya Nakade leading Tokyo, Irisy Wang leading China and Ed Cheong and Joschka Wolf in Singapore. Executive creative director Claire Waring will continue overseeing Australia’s creative work and Ben Miles as well as BDC’s output.

Source:
Campaign Asia

Related Articles

Just Published

10 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

11 hours ago

Agency Report Card 2024: Havas Creative

Havas's post-split independence will be on trial. Can its ‘Converged’ strategy deliver business growth, and can its leaders address the internal diversity issues?

12 hours ago

PHD wins Bunnings media mandate after competitive pitch

PHD clinches Bunnings’ $50 million media account from Initiative in a fiercely contested multi-agency pitch.

12 hours ago

Marketing budgets hold at 7.7% in 2025: Gartner CMO ...

Gartner's 2025 CMO Spend Survey finds average marketing budgets are at 7.7% of company revenue for a second consecutive year. However, half of CMOs reported budgets of 6% or less.