Byravee Iyer
Jul 17, 2014

Richard Leong joins Imagination to grow business in SEA

SINGAPORE - Former Naked Communications MD Richard Leong has joined independent agency Imagination Asia as strategy director for Southeast Asia.

Richard Leong
Richard Leong

Leong’s main focus will be to develop business in the region and oversee creative solutions for clients.

"Richard brings an enormous wealth of experience from both agency- and client-side. I look forward to working closely with him as Imagination continues to grow in Southeast Asia and beyond," said Andrew Au, Imagination’s MD for Southeast Asia.

"I'm fascinated by the way the marketing world has moved from communications to experiences,” said Leong of his new position. “Brand experience and customer experience are merging, and the growing need for ecosystem design. I can't think of any agency that can match the experience ecosystems designed by Imagination.”

Leong has held key planning positions in Bates, Leo Burnett and Lowe. He left Naked Communications in May 2012, but continued to consult to Naked on certain projects. Shortly after Leong left Imogen Hewitt, joint MD of Naked returned to Australia to take on a business development role at the agency’s Sydney office.

Imagination has offices in Mumbai, Singapore, Hong Kong, Beijing, Shanghai, Tokyo, Melbourne, Sydney. Its key clients in Singapore include Shell, HP and Dow Jones. Regionally, it services Ford, Jaguar and GE.


 

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

John Wren: ‘Calculated risk makes you stronger’

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Omnicom’s John Wren.

3 hours ago

Agency Report Card 2024: MullenLowe

In 2024, MullenLowe weathered the loss of significant Unilever business by securing new clients, yet still faces challenges in regional cohesion, despite pockets of creative success.

5 hours ago

RGA appoints Melissa Jackson Parsey as global chief ...

Position has been vacant for more than a year after Tom Morton's departure.

23 hours ago

Agency Report Card 2024: Mindshare

Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.