Rudi Leung steps up as GM for Tribal DDB Hong Kong and Guangzhou

Leung (pictured), who started at DDB yesterday (6 August), most recently spent more than four years with Agenda Hong Kong as director of communication planning and chief of Social Creative Lab. He drove innovative ideas and strategic planning for the agency's key clients including 7-Eleven, Air New Zealand, Colgate, Microsoft, Nokia, Hong Kong Disneyland, IKEA and Wyeth.

Leung spent the first 12 years of his two-decade career in traditional advertising agencies. His last agency role was creative director with TBWA Hong Kong in 2004, Since then he has taken up senior management roles including vice-president at Carat Hong Kong, where he drove digital media businesses for the agency and also built the digital team from scratch, and creative ambassador at Yahoo.

Holding a music degree from Chinese University of Hong Kong and an MBA from Hong Kong University of Science and Technology, Leung describes himself as a musician turned creative director who then became a digital media and communication specialist. He is also an adjunct lecturer at HKU SPACE in marketing and advertising, and is a prolific advertising columnist in local media. "I like to continue to look for surprises and challenges of my life and career," he said.