Sir Martin Sorrell said that the group will continue to capitalise on AI positioning.
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Shivaprasad Nair leaves Publicis after more than five years and will lead Assembly new practice, based in Bangalore.
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With in-housing, automation, and tech platforms getting closer to clients, Campaign explores how ad agencies are protecting themselves for the future amid a wave of disruption.
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
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The nation's industry leaders dedicate substantial time and resources to crafting top-notch ideas and campaigns, yet they often overlook the social and behavioural effects these efforts have on the public, says Mark and Comm's Thanzyl Thajudeen.
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