S4M launches new ad format

Adtech platform S4M has launched a new ad format, Multi-Store DCO, which allows advertisers to display multiple store locations within their ad that are based on a consumer’s real-time proximity.

Combining brand product content with a dynamic creative optimisation feature, the format allows advertisers to grow brand awareness and drive purchase intent by showing consumers exactly which stores near them are selling the advertised product. The stores displayed are ranked by their proximity to the consumer.

User can then click on the store they want to visit, and the ad transfers directly to the smartphone’s map application to provide directions.

S4M said in a statement that Multi-Store DCO both grows awareness for an advertiser’s product and promotes a localised selection of brand-owned stores, offering the hyper-personalised content and service consumers demand.