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May 29, 2012
Saatchi expands stomping ground for Chivas, snubs Nurun in digital pitch
SHANGHAI - Saatchi Lab, the digital division of Saatchi & Saatchi, has been given new digital duties for Chivas Regal in China, with its parent already the lead below-the-line agency for the whisky brand under Pernod Ricard.
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