Shauna Lewis
Jan 24, 2023

Saatchi & Saatchi unveils new twist on 'Pregnant man' ad for anniversary of Roe vs Wade

This is the second time the agency has brought back the famous ad.

Saatchi & Saatchi unveils new twist on 'Pregnant man' ad for anniversary of Roe vs Wade

Saatchi & Saatchi has recreated its "Pregnant man" ad on the 50th anniversary of Roe vs Wade.

It follows the classic ad being brought back last year, following the decision to overturn Roe vs Wade (a landmark decision that made abortion legal) in the US Supreme Court.

The agency originally created the work, which placed a male head on a pregnant body, for the Health Education Council in 1970, with the line “Would you be more careful if it was you that got pregnant?”.

In August last year, the work was changed and brought back in response to comments by US Supreme Court Justice Samuel Alito, a long-term opposer of abortion rights.

On the 50th anniversary of the 1973 ruling, the agency has recreated its work once more.

This time, the work is entitled “50 years of men making decisions over women’s bodies”. 

The heads of Clarence Thomas, Neil M Gorsuch, Samuel Alito, John G Roberts and Brett M Kavanaugh – the judges who sat on the Supreme Court that overturned Roe vs Wade – have been added to the pregnant bodies.

Franki Goodwin, chief creative officer at Saatchi & Saatchi, said the agency will continue to “lend historic Saatchi creative” until there is change, and added: “Fifty years would usually be a milestone to celebrate, but instead, we commiserate with all the women in the United States whose bodies have, once again, been ruled to be outside their sphere of autonomy. 

“The Supreme Court has only appointed four female judges in the past 50 years, and the 1973 ruling was made by an entirely male court – and as such, the question of how men would behave, think or even vote if they were the ones who got pregnant is a conversation that is unfortunately as relevant now as it was five decades ago."

 
 

 

Source:
Campaign US

Related Articles

Just Published

5 hours ago

Google’s US antitrust trial comes to an end as both ...

Decision on if Google would be held accountable and face consequences might not come before Q1 2025, according to Judge Leonie Brinkema.

5 hours ago

Agency holdcos face a new crossroads: Reunite media ...

Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernise. Now, he says, merging media and creative will be a key differentiator in the AI era.

23 hours ago

40 Under 40 2024: Lana Zhang, Merkle

Zhang's visionary leadership, dedication to innovation, and contributions to marketing automation have established her as a cornerstone of the industry in China and beyond.

1 day ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.