Staff Reporters
Feb 29, 2012

salt PR expands to Singapore

SINGAPORE - London-based salt PR is opening its first overseas office, in Singapore. The new office opens on 5 March 2012 as a hub for global and regional programmes.

Marianne Blamire heads up salt's Singapore office
Marianne Blamire heads up salt's Singapore office

The firm is expanding to Singapore to build on existing business there and develop new opportunities with multinationals.  60 per cent of businesses in Singapore are multinationals, and 70 per cent of multinationals in the region use Singapore as their base.

It will be headed up by director Marianne Blamire who joined salt in 2007. “As well as helping our existing clients communicate better in Asia, we want to help Asian brands grow globally,” said Blamire. “The trend for brands to move from East to West is clear, and we believe our experience in helping brands create platforms and systems for global communication, can help Asian brands in that journey.”

salt was founded by Richard Cox and Andy Last in 2000 and runs consumer and corporate programmes for clients including ManpowerGroup, Tesco, Unilever and Wickes.  It was recently named 2012 EMEA Corporate Consultancy of the Year by the Holmes Report and has developed and managed successful global campaigns for clients including Unilever Food Solutions, work that won the Global Public Relations award at the 2011 CIPR Excellence Awards.

“The biggest growth opportunities for most of our clients are in Asia, so it makes sense for us to be there,” says Andy Last, salt CEO.  “Singapore is the perfect base for us to extend our work with brands looking to grow in the region.”

Related Articles

Just Published

20 hours ago

Creative Minds: Jereek Espiritu pushes his ideas to ...

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.

21 hours ago

UM launches Full Colour Media with a focus on ...

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.

22 hours ago

Campaign Global Agency of the Year Awards 2024: ...

With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.

23 hours ago

The 'laziest influencer' makes cleaning effortless—l...

S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.