Share trading company FP Markets appoints UM Australia

FP Markets is principally based in London and Sydney and focuses on trading in foreign exchange and CFDs (contracts for difference).

Prior to appointing UM, FP Markets' media communications was unassigned. While the trading firm has worked with media agencies in the past, this is the first full-time assignment it has made for the past two years. 

UM will work closely with two other IPG Mediabrands agencies—Reprise Media (search and social media) and Cadreon (online performance)—on the new assignment.   

"In our review of several agencies for this assignment, UM demonstrated the clearest thinking and techniques to help us attain our communication objectives," said Matthew Murphie, managing director at FP Markets. "We are looking forward to the agency's contributions to our business."

FP Markets intends to target institutional investors and private, high-value investors with a media-focused campaign aimed at customer acquisition and retention. 

Mat Baxter, CEO of UM Australia said: "We have a clear strategy to help grow FP Markets and position them as an attractive and successful option for investors."