Asiya Bakht
Mar 1, 2010

Singapore Customs calls a media pitch for anti-contraband cigarettes campaign

SINGAPORE - Singapore Customs is believed to be on the lookout for an advertising agency for its anti-contraband cigarettes campaign.

Singapore Customs tobacco
Singapore Customs tobacco
The contract period is for twelve months starting from April 2010 to March 2011.

The government body will be briefing the agencies on 2 March and the closing date and time for submission of tender documents is 15 March at 4.00pm.

In September 2008, Singapore Customs awarded its US$1.04 million anti-contraband campaign assignment to local shop Up BrandBuzz, following a final round of pitching, believed to involved Saatchi Lab, McCann Erickson and Mandate Advertising.

The appointment followed a ruling by the Singapore Government to stamp cigarettes with a 'Singapore duty-paid cigarette' marking to curb rising contraband sales.

Last year in January, Up BrandBuzz launched an anti-contraband campaign for Singapore Customs. The campaign aimed to convey the severity of buying, selling and possessing illegal cigarettes following the passing of a law.

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