Singapore EDB shortlists agencies in global review

TBWA, Ogilvy & Mather, Leo Burnett and Singapore-based independent agency TSLA have been selected for the next round of pitching. TSLA submitted its tender in partnership with New York advertising agency StrawberryFrog.

The incumbent JWT didn’t make the cut.

The shortlisted media agencies, meanwhile, are incumbent MEC and OMD.

The pitch, called at the end of April, is for an agency to develop and implement an integrated marketing campaign to position Singapore as an attractive business hub globally, with the US as a key target market.

The EDB subsequently received tenders from more than 18 agencies of various industries. Consultancy firm R3 Asia-Pacific has been appointed to manage the pitch process.

“We were very impressed with the quality of submissions and look forward to the chemistry sessions with the teams,” Goh Shu Fen, principal and founder of R3, said.

The EDB is also looking for an agency to provide media services including traditional, on-ground and digital channels, as well as search engine marketing and search engine optimisation advice.

Meanwhile, it is also seeking an agency to maintain its digital assets and related digital services including all the board's websites, its YouTube channel and the development of additional digital content.