REA owns and operates a number of property sites around the world including Australia's number one real estate site Realestate.com.au and Squarefoot.com.hk, which is dedicated to the Hong Kong property market.
Under the agreement, a 'Singapore' option will be added to the 'International Sites' menu tab on the Realestate.com.au and Squarefoot.com.hk websites driving users to Propertyguru.com.sg. In addition, Propertyguru.com.sg will also add an 'International Sites' tab to its website to include Australia and Hong Kong.
This deal will help property buyers located in Australia and Hong Kong find Singapore property and vice versa. It is also anticipated to lead to increased traffic and improved search engine visibility and website ranking for the three sites.
The strong demand for homes in Singapore, Hong Kong and Australia by overseas buyers was highlighted as a key driver for this collaboration. Incidentally, there are a large number of locals and Singaporean expatriates in Hong Kong and Australia logging on to Propertyguru.com.sg, making these countries the third and fourth largest sources of overseas traffic respectively.
Commenting on the agreement, Georg Chmiel, REA Group CFO and general manager international, said, “With the link to Propertyguru.com.sg, REA now offers visitors to our sites direct access to leading property destinations in seven countries.”
For more local breaking news from Singapore, Malaysia, Indonesia, Vietnam, the Philippines and Thailand, go to http://www.campaignsingapore.com
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