Kenny Lim
Oct 13, 2008

Singapore's YR Asia TV targets 1.2 billion in A-P rollout

SINGAPORE - Newly-established channel YR Asia Satellite TV is set to begin broadcasting in Hong Kong's I-Cable and has purchased over 120 hours of Mandarin content from Singapore.

Singapore's YR Asia TV targets 1.2 billion in A-P rollout
The entertainment channel, offered by Net Leader Holdings, is the first regional satellite TV channel broadcast out of Singapore and will launch in 15 countries to target over 1.2 billion Mandarin-speaking viewers in China and the rest of Asia-Pacific.

After its Hong Kong and Macau debut, YR Asia will premiere in Singapore, the Philippines, Thailand, Indonesia, Malaysia, Indochina and Pakistan by the end of this year and Taiwan in January 2009.

The 24-hour channel will feature variety, sports, drama, animation, lifestyle and documentary content from a host of global content partners and local Singaporean content, made with the support of the country’s Media Development Authority (MDA).

More local content is also expected to make its way overseas as three distributors - MediaCorp, ThreeSixZero and Six-six-eight, have been appointed to manage a library of over 5,000 hours of programming supported by MDA in the last two years.

Separately, MDA has partnered its Western Australian counterpart, ScreenWest, to develop cross media initiatives in both markets.

Related Articles

Just Published

5 hours ago

40 Under 40 2024: Matthew Zeng, DSTNCT

Zeng co-founded DSTNCT and has propelled it into a top creative agency known for impactful public sector work.

6 hours ago

Nunn Media climbs to $42.8 million in wins, leading ...

Australian and New Zealand agencies make a mark in the global indie new-business league with over $120 million in wins.

12 hours ago

Igniting the spark: A how-to-guide for finding ...

Here’s how one native designer brings her full self to her creative work — and how you can, too.

1 day ago

'Your idea must impress, your craft must evoke ...

Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the 2025 Spikes Asia awards.