Southeast Asia’s royal wedding fever

Yahoo Search Trends show Singaporeans topping the list for wedding related keyword searches; Filipinos search Kate Middleton’s alleged pregnancy; Indonesian searches focus on the wedding dress; while Malaysians seem least interested of all.

Singaporeans paid the most attention to the event with a 9,000 per cent jump in just a span of a week. Following the widespread news coverage on Kate Middleton’s wedding dress, it became the second most-search keyword in Southeast Asia showing a thousand-fold increase. ‘Wedding spoof’, ‘wedding ring’ even ‘roasted rack of lamb’ were among the other variants searched on Yahoo.

Indonesians were interested in ‘Kate Middleton’s wedding dress’, her ‘blue sapphire ring’, ‘biography’ and rumors about her alleged ‘pregnancy’. Filipinos have also developed an interest in her alleged ‘pregnancy’ and other keyword searches including 'Prince Harry' and ‘latest news’.

Malaysians have shown little interest in the royal wedding as compared to the other countries but still accounted for over 3,000 per cent increase queries for ‘Prince William wedding’ and ‘British Royal Wedding’.

In other royal wedding news, Euro RSCG team members around the globe will offer three days of reports on the social, commercial, charitable and future implications of the massive event - and anyone with a Twitter account who is interested in participating may do so using the #EuroTwedding hashtag to join in on the conversation.

In addition, Euro RSCG Worldwide has debuted a royal wedding microsite where media can join the conversation and see a curated ‘best of the world’s coverage'. The network plans to publish topline findings based on what’s discussed on the many hundreds of bit.ly’s that will be tweeted with the #EuroTwedding hashtag.

“This will be the world’s first global social media wedding, 1,500 people will attend in person but millions will follow and engage through social media,” said David Jones, global CEO of Havas and Euro RSCG Worldwide.