Standard Chartered campaign promises lasting relationships

Developed by TBWA Hong Kong, the campaign aims to distinguish Standard Chartered
from other banks by positioning most banking offers as short term when they could be more sustainable and dependable.

With this thought in mind, the spot shows a disheartened girlfriend complaining that none of her relationships have been long term. It is after this saddened realisation that a Standard Chartered representative shows up and explains how he and the bank believe that “when it comes to a relationship, the longer the better”.

The ad was created through a collaboration between TBWA Hong Kong and DAN Hong Kong and combines television, cinema, outdoor, print and digital activation.

The campaign's release follows news that Standard Chartered is under investigation for illicit transactions linked to Iran. The bank faces the prospect of losing its New York state banking licence. 

FULL CREDITS
Project Name: SCB Securities Trading Campaign
Creative Agency: TBWA\Hong Kong and DAN\Hong Kong
Client: Standard Chartered Bank
Group Creative Director: Esther Wong
Creative Director: Lincoln Damen
Associate Creative Directors: Louis Fung, Annie Loo
Art Directors: So So, Alan Wong
Copywriter: Shawni Cheung
Director: Rick Chui
TV Producers: Norah Shum, Wings Lau
Digital Executive Producer: Anne Chan
Director of Client Service: Florence Kong
Business Director: Jan Cho
Digital Account Director: Michelle Kong
Senior Account Manager: Carol Wan
Account Manager: Victor Tang
Account Executives: Erica Chan, Dorothy Cheung
Interactive Group Head: Luke Eid
Senior Interactive Developer: Joe Choi
Programming: Victor Norgren, Mimosa Poon
Art Director: Lui Yuenyee
Designer: Bowie Ho
Producer: Andrew Chan