Starcom China opens a new MediaVest office in Shanghai

Linda Wang (pictured), previously business director of Starcom China for seven years, has been promoted to the general manager role for this newly launched office. She will report to Bertilla Teo, CEO, Greater China, Starcom Mediavest Group. Some of the key accounts for MediaVest Shanghai include General Mills, Shanghai Jahwa, Kohler and Etam.

The agency said the opening of MediaVest Shanghai office was due to the significant business oppprtunities now available in China. The groups offices offer different positions and strengths to clients. Similar to other 4A media agency group, the opening of a sister agency also allows it to pitch for competing client’s businesses.

MediaVest currently has independent offices in Taiwan, Malaysia, Thailand, the Philippines and Indonesia in Asia, with its headquarters in New York.