Starcom Mediavest Group wins big at inaugural 2009 Media Thinking Awards

The campaign was also awarded the silver award in the best use of creative category. Isobar's wwwins Consulting Shanghai was awarded silver in the same category for its iCoke.cn campaign for Coca-Cola Shanghai. 

Meanwhile, Naked Communications Japan won the silver award in the best integrated category for its Georgia Max Coffee campaign for Coca-Cola Japan. OMD scooped the silver award in the collarboration category for its McCafe Breaky Central for McDonald's.

For the full list of Media Thinking Awards winners click here.

Today's Media Thinking Congress is designed to serve as a comprehensive and inspiring showcase of strategic thinking. Agencies, analysts, brands and media owners have gathered to discuss and share their experiences of how creative media thinking thinking can contribute to a successful company. 

Speakers at the event included Noah Brier, head of strategic planning at Barbarian Group, Mark Holden, managing partner at PHD Australia, and Rob Campbell, managing partner and creative brand strategist at Sunshine.

For more information on the 2009 Media Thinking Congress click here.