Benjamin Li
Feb 10, 2011

Stepper Eyewear charges Leo Burnett HK for global brand launch

HONG KONG - German brand Stepper Eyewear has appointed Leo Burnett Hong Kong to handle its global brand launch in Q2, marking the first time the company has partnered with an advertising agency.

German Stepper Eyewear charges LBHK for global brand launch
German Stepper Eyewear charges LBHK for global brand launch

The agency won the account after several rounds of discussions with the client, without a pitch. Leo Burnett Hong Kong is tasked to handle Stepper Eyewear's global brand launch on consumer and retail level and create a global brand positioning.

Core markets included in the global launch, scheduled for Q2 this year, are the UK, China and North America.

Stepper Eyewear was founded in Germany in 1970. The brand is known for its quality, design and aesthetic details with a good facial fit, aimed at young, affluent consumers through word-of-month at the retail and trade level in the global market.

Hans Stepper, founder of Stepper Eyewear based in Hong Kong, commented, "After several meetings with the agency team, I was really impressed by the creativity and the work that Leo Burnett Hong Kong has done for different brands from different categories."

"I am confident that the team will come up with a sound brand strategy and positioning that's best fit for Stepper, and I trust that with such, we'll be able to make Stepper a bigger global brand."

Time Out Magazine, Ikea, CSL, German brand Bauknecht and Sky 100 are among Leo Burnett Hong Kong's current lifestyle client portfolio.

Source:
Campaign China

Related Articles

Just Published

1 day ago

Women to Watch 2024: Margaret Key, MSL

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

1 day ago

Bonds taps Robert Irwin to show how wild comfort ...

Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.

2 days ago

Common Interest acquires Amplify to 'empower ...

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.