Eleanor Hawkins
May 27, 2016

Surviving the cyber attack of tomorrow

We have to change the way we think about cyber security - it's getting a lot worse ...

Robert Masse talks to workshop participants at the C2 conference
Robert Masse talks to workshop participants at the C2 conference
PARTNER CONTENT

Over the past year we’ve seen more businesses fall victim to security breaches. TalkTalk hit the headlines in late 2015 after an attack on its customer records saw thousands of files with personal information leaked. JP Morgan Chase, Target, TK Maxx, Home Depot, eBay — have all fallen victim to cyber attacks over the last two years.

Robert Masse, a partner at Deloitte, said you don’t put measures in place because you might get hacked, you prepare for the fact that you will. "Everyone gets hacked," he said. "We have to change our way of thinking to, ‘When will we get hacked? And how will we recover?’ "

Masse ran a workshop at the C2 conference in Montréal that took participants through the steps of a cyber attack. He also offered useful nuggets on how innovation and cyber security go hand-in-hand when it comes to protecting businesses.

Masse identified the root causes of infiltration as accidental, where things are published by mistake or by human error, hacking, or loss or theft of hardware; the "threat actors" are mainly hackivists; criminal rings; nation-states; insiders; or quite commonly, disgruntled employees.


See more C2 coverage


Here are the top 10 cyber challenges for enterprises:

  • Legacy systems that have not been patched or adequately secured

  • Operating without central security policies and standards

  • Lack of central management and monitoring of critical assets

  • Focus has been primarily on looking down the perimeter

  • Malware defenses are inadequate to address today’s threats

  • Cyber incident response capabilities are basic or nonexistent

  • Often ignoring or not considering insider threats

  • Siloed operating model: lack of enterprise risk awareness

  • Heavy reliance on technology without adequate operational processes and procedures

  • Supply chain vulnerabilities are not measured or managed

The impact of cyber attacks is damaging. Consumers lose trust in the business; reputations are left in ruins; and in serious cases, financial fraud has a devastating outcome for consumers — and the business. But although things may be getting worse, businesses are beginning to take action and ensure they have proper response plans in place.

Apart from the obvious resolutions such as encrypting data, securing hardware and ensuring proper procedures are followed, cyber security will come with culture changes in our businesses.

 
Source:
Campaign US
Tags

Related Articles

Just Published

2 days ago

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

2 days ago

Campaign Global Agency of the Year Awards 2024: ...

Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.

2 days ago

Apple Watch’s heart story strikes a chord in Japan

Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.

2 days ago

2025 Cannes Contenders: RGA creatives weigh in

A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.