Suzuki calls creative pitch

Five roster agencies including Dentsu, Asatsu DK, Hakuhodo, JC&K and Okto are reported to be vying for this account.

Sources suggest that the automobile brand is seeking to consolidate its entire creative with one or two agencies to ensure efficiency.

Insiders claim that there might be a media pitch in the offing, a first for Suzuki in Indonesia. Until now the automotive company’s media buying and planning was handled by creative agencies.