TBWA\Malaysia makes two creative appointments

Chow Kok Keong is named creative director and Tan Jit Seng is appointed associate creative director. They previously worked together at Naga DDB in 2007.

Chow has won more than 60 international awards including metal at Cannes Lions and Spikes Asia last year.

Aaron Cowie, managing director at TBWA\Malaysia, noted that the theme for its staff this year is ‘Disrupt Us’, which is about evaluating oneself and challenging the status quo.

“TBWA\Malaysia has gone through a cultural transition over the past few months and part of that transition is a shift in how we want to be recognised among our peers,” he added.

He went to say that the duo will help the agency in achieving its goal of greater collaboration with the TBWA network and delivering iconic ideas.

Commenting on the appointments, Jeff Orr, executive creative director at TBWA\Malaysia, said, “The recent management changes at TBWA\Malaysia over the past few months have also allowed us to shift towards a more creative focus in Southeast Asia. Having Chow and Jit on board puts us in an excellent position to change the face of our creative department.”