Faaez Samadi
Oct 29, 2018

Telkomsel calls multi-agency pitch

Telco looking to strengthen creative, digital and brand strategy with three new agencies.

Telkomsel calls multi-agency pitch

Indonesia’s largest mobile carrier, Telkomsel, has called a multi-agency pitch in Jakarta.

The company is seeking three new agencies: a strategic brand lead, a creative production agency and a digital and content agency. R3 is handling the pitch.

Leo Burnett and Hakuhodo are Telkomsel’s incumbent creative agencies, while Narrada currently handles digital. The pitch is a procurement requirement, as the incumbents’ contracts cannot be further extended.

Nirwan Lesmana, Telkomsel vice president of brand and communication, said the brand wants to bolster its position as a leader in the mobile digital space. “We are eager to have external marketing partners who are broad-minded, strong on consumer insights, who have the ability to elevate Telkomsel brand strategy that is in line with Telkomsel goals, market dynamic and challenges in the coming years,“ Lesmana added.

The pitch will be handled in three phases: RFI, then chemistry meetings, and finally RFP. Submissions for the RFI must be entered by 14 November. The agencies will be appointed by 1 March 2019.

Source:
Campaign Asia

Related Articles

Just Published

9 minutes ago

WPP eyes India for growth as global revenue faces ...

CEO Mark Read detailed the holding company’s AI roadmap, deepening India footprint, and four strategic pillars at WAVES 2025—a global media summit held in Mumbai with participation from 77 nations.

24 minutes ago

Did marketing create the manosphere?

A new report reveals how marketing’s obsession with success and status has fuelled a toxic ideology in young men.

3 days ago

AI, copyright, and creativity: The fine line ...

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.

3 days ago

Women to Watch 2024: Vivian Liu, DeVries Global

A PR veteran, Liu empowers the next generation in Taiwan by promoting fairness, authenticity, and industry excellence.