Thailand's 304 Industrial Park picks Grey Group as AOR

The agency’s mandate covers total integrated communications duties, which include television, print and out-of-home advertising, digital marketing, event management and public relations for the Thai market.

These initiatives will run as part of a relaunch campaign for the industrial real estate company, and the first campaign is expected to launch in the fourth quarter of this year.

Yoot Rojvirasingh, CEO of 304 Industrial Park, said Grey Group Thailand had showed that it understood the company’s objectives throughout the pitch process.

“They presented a highly focused and targeted total communications strategy which is in line with how we aim to brand 304 Industrial Park in Thailand. In addition to their solid thinking and creative ideas, the team displayed true professionalism and enthusiasm.”

Pattaraporn Wongmesak, associate vice president and country manager at Grey Group Thailand, said the agency’s experience in this relatively untapped category gave it the edge. “The strength and versatility of our team is reinforced by yet another notable new business win. We were called to pitch due to our reputation of not only cut-through strategic thinking and award-winning creative work, but also delivering on our pitch promises,” she added.

304 Industrial Park joins Grey Group Thailand’s roster of clients including Procter & Gamble, GlaxoSmithKline, Sara Lee, AXA, Bausch & Lomb, Rottapharm, Emirates, Disposable Soft Goods, Whizdom Condominium and Siam Park City.