Staff Reporters
Dec 18, 2025

The 2025 Wrap: A year in meme marketing, Asia edition

In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than just '67' in Campaign's collection of 2025's best brand memes.

(L-R) Screengrabs from Shopee, Duolingo, Binggrae, Netflix, Luckin Coffee, and Mixue.

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