Analysis Advertising
David Blecken
Jul 9, 2015

The brains behind the Cannes-winning flying shrimp

The client approved the craziest idea. The team nailed the timing for the flour explosions. The videos went viral. But the creatives responsible for NTT DoCoMo's '3-second cooking' series still thought they might get booed at Cannes.

Hisaya Kato, AOI Pro (left) and Tetsushi Kawachi, Tokyu Agency, at the AOI Pro offices in Tokyo

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