The Purpose Group launches content studio

Vietnamese independent communications agency The Purpose Group has launched an in-house content co-creation shop, Children Of.

The unit will connect Purpose Group clients with artists, producers, filmmakers, photographers and other creative professionals to help co-create rich, engaging content for brands.

Children Of has already been working with several Purpose Group clients, but has only been formally launched now. The work it has produced includes Budweiser’s ‘We Are The Rising Kings’ campaign for the 2018 FIFA World Cup.

Nguyen Thanh Giang, CEO of The Purpose Group, said Children Of seeks to evolve creativity in Vietnam’s advertising industry, by allowing flexibility and creative development “while ensuring precision and control”.

“The Purpose Group aims to create a much-needed ecosystem that collaborates with different sources of creativity and production in order to evolve content creation,” she added.