According to the agency, the website’s new key feature is a section that asks visitors their opinions about buzz on web pages, blogs and social networks, giving the site a consumer-centric focus.
“Our About You section is a great thought-starter and a sign of us putting consumers at the core of everything we do,” said agency co-founder Prakash Kamdar in a statement. “Now, more than ever, your brand lives in the hands of people, and the first step towards helping clients manage their brand in a measurable way is knowing what is being said.”
The Upper Storey was launched in 2001 and claims key clients including Dell, Nokia, OCBC Bank, Sony and the Singapore Tourism Board.
“Our About You section is a great thought-starter and a sign of us putting consumers at the core of everything we do,” said agency co-founder Prakash Kamdar in a statement. “Now, more than ever, your brand lives in the hands of people, and the first step towards helping clients manage their brand in a measurable way is knowing what is being said.”
The Upper Storey was launched in 2001 and claims key clients including Dell, Nokia, OCBC Bank, Sony and the Singapore Tourism Board.
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