Prasad Sangameshwaran
Jan 16, 2020

'There are many who are hoping AI is just a fad that'll go away'

Martech has shifted the role of marketing managers to metrics and strategy, not promotions and creatives, says Darden School of Business professor Rajkumar Venkatesan.

Rajkumar Venkatesan, professor of business administration, Darden School of Business

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