Google’s annual Zeitgeist list reveals the searches that were hugely popular in 2010 but not as popular in 2009, and highlights the topics that have been on Singaporeans’ top of minds for the year.
In the fastest-rising TVCs searched online, Google revealed the ads that captured Singaporeans’ imaginations and which translated into online search. The search company collated the list based on the terms 'ads' and 'commercials' together with a brand name.
The Tiger Beer commercial was found at the top of the fastest-growing searched ad for the year, while the Old Spice commercial - a hugely popular global viral featuring the Old Spice Guy - took second place.
Gatsby’s commercial ranked the third fastest-rising ad, while the Dove commercial, most likely the one featuring Glee’s Lea Michele as she became the face of Dove this year, ranked fourth.
Egyptian brand Panda cheese’s commercial ranked fifth for its vast viral appeal, while the Visa commercial found most users searching for the title of the song.
Heineken and the YOG commercial ranked seventh and eighth respectively, while Silkbath, a brand that launched in Singapore earlier this year to a jungle featuring animated silkworms, ranked ninth on a list of most searched commercials.
Tenth on the list was the Pizza Hut commercial.
Across all search terms, Google’s list of fastest-rising search terms that Singaporeans this year were extremely keen on in entertainment, searching for Glee, Justin Bieber, and Inception; tech gadgets, for the iPad, iPhone 4; sports events the likes of World Cup 2010, and YOG; and latest hotspots such as Universal Studios Singapore, Resorts World Sentosa.
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