Traveloka appoints TCP-TBWA Indonesia as creative partner

Established in 2012, Traveloka is touted as one of Indonesia’s fasting growing tech companies and with expanded services, claims a strong presence throughout Southeast Asia.

Taufiq Wibowo, brand manager at Traveloka said the decision to select the agency was based on its “strong understanding of our consumers, industry, and most importantly, our business model”.

“We’re excited to partner with TCP-TBWA, whose role is to challenge conventions and develop communications that will disrupt the way we engage with our customers, elevating Traveloka to the next level,” he added. “Our ambition is to become the most dependable travel service in the region.”

It has attracted investment from Global Founders Capital, the venture fund set up by two of the Samwer brothers, part of the team behind Berlin-based startup conglomerate Rocket Internet.

The company shared that it has a relationship with more than 50 international and domestic airlines, serving up to 100,000 routes across Asia Pacific and Europe. 

In terms of hotels, Traveloka claims relationships with thousands of hotels operating in Southeast Asia (Indonesia, Malaysia, the Philippines, Singapore, Myanmar, Thailand, Laos, Vietnam, Cambodia, Brunei Darussalam), Japan, Hong Kong, South Korea, Australia and China. 

To date, it currently boasts more than six million downloads of its travel app on the Google Play Store and Apple App Store.

Enita Budiyanti, general manager at TCP-TBWA Indonesia said the agency looks forward to working with the company “to create some truly disruptive work.”

According to Indonesian TV advertisement research company Adstensity, online marketplace Tokopedia and Traveloka took top spots in its report of top ten e-commerce companies who spent the most for TV commercials in 2015.

Tokopedia reportedly spent IDR559 billion (US$40.2 million) for its TV commercials in the second quarter of 2015, while Traveloka spent IDR553 billion (US$39.8 million) for TV ads.

The two companies ranked in ninth and tenth position in the general top ten list of biggest TV spenders, with FMCG and cigarette companies scoring top positions.