News Media
Gurjit Degun
Feb 27, 2019

TripAdvisor calls global media review

Pitch is at RFI stage.

TripAdvisor calls global media review

TripAdvisor is reviewing its global media planning and buying business.

Agencies vying for the account have been asked to submit RFIs this week to the reviews and booking site.

TripAdvisor’s last TV campaign launched in June 2017 and featured an owl called Little Wiser wearing a dressing gown. It was created by US agency Supermoon and aimed to show that TripAdvisor is more than a reviews site.

For the year to 31 December 2018, TripAdvisor reported total revenue of $346 million, an increase of 8%.

TripAdvisor declined to comment. 

Source:
Campaign UK

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Chinese brands are aggressively expanding in Indonesia

1 Why Chinese brands are aggressively expanding in Indonesia

Top 10 car brands in Southeast Asia

2 Top 10 car brands in Southeast Asia

Tributes for Lisa Ronson, beloved wife, mother and CMO

3 Tributes for Lisa Ronson, beloved wife, mother and CMO

'All polish, no punch': Adland reacts to Jaguar’s rebrand

4 'All polish, no punch': Adland reacts to Jaguar’s rebrand

Jaguar defends rebrand amid ‘vile hatred’ online

5 Jaguar defends rebrand amid ‘vile hatred’ online

Publicis' Unilever win solidifies its strength in APAC media rankings

6 Publicis' Unilever win solidifies its strength in APAC media rankings

Labubu, the art toy craze and why grown-ups can’t get enough

7 Labubu, the art toy craze and why grown-ups can’t get enough

Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

8 Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

Top 10 food brands in Southeast Asia

9 Top 10 food brands in Southeast Asia

Opinion: Jaguar’s rebrand might actually be a masterstroke

10 Opinion: Jaguar’s rebrand might actually be a masterstroke

Related Articles

Unilever announces result of global media review with six rivals sharing duties
Oct 1, 2024
Will Green

Unilever announces result of global media review ...

Mars launches pet-friendly digital hub with Tripadvisor
May 31, 2024
Reem Makari

Mars launches pet-friendly digital hub with Tripadvisor

Will the loss of data interoperability impact media reviews?
Jul 12, 2022
Shawn Lim

Will the loss of data interoperability impact media ...

Gaming giant Electronic Arts reviews global media account
Nov 6, 2024
Shauna Lewis

Gaming giant Electronic Arts reviews global media ...

Just Published

Can retail media compensate for weaknesses in performance media?
1 hour ago
Matthew Keegan

Can retail media compensate for weaknesses in ...

Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to navigate this changing landscape—including the promise of retail media.

Guardian Malaysia wants you to 'own your beautiful' in wellness campaign
2 hours ago
Staff Reporters

Guardian Malaysia wants you to 'own your beautiful' ...

The health and beauty retailer's latest initiative, developed with FCB Shout, challenges traditional notions of beauty.

Woolley Marketing: An agency village can be the dream team or a disaster
3 hours ago
Darren Woolley

Woolley Marketing: An agency village can be the ...

Every marketing ecosystem has its weak link. Darren Woolley explains how to spot—and avoid becoming—the "village idiot" before your agency network collapses under its own weight.

40 Under 40 2024: Meryl Adiel Hernandez, McDonald’s
3 hours ago
Staff Reporters

40 Under 40 2024: Meryl Adiel Hernandez, McDonald’s

Through her dedication to ethical practices and community well-being, Hernandez exemplifies leadership with purpose, leaving an enduring impact on both McDonald's Philippines and the communities it serves.