Staff Reporters
Jun 9, 2011

TSLA wins travel portal Roomorama.com globally

GLOBAL - Singapore-based The Secret Little Agency (TSLA) has been named the global lead creative agency for Roomarama.com, an online travel portal.

Roomorama.com has appointed The Secret Little Agency
Roomorama.com has appointed The Secret Little Agency

The agency's brief will focus mainly on digital content development, as well as earned and social media duties. It expects to roll out work within the next quarter in ten key cities including Singapore, Tokyo, Shanghai, London and New York.

Fedrico Folcia, CEO and co-founder of Roomorama.com, says TSLA's Asian credentials made it the stand out choice. "When it came to marketing our brand in Asia, TSLA demonstrated a competency and media agnostic pedigree that was light years ahead of the many other creative agencies we saw prior to them," he added.

Based in New York, Roomorama.com is one of only a few short-term rental accommodation sites in the world, connecting travelers with homes and apartments rather than traditional hotel rooms.

 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Jan 29, 2026

Gemini 3 becomes the default model for AI Overviews

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Jan 29, 2026

Google criticised after blocking measurement ...

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Jan 29, 2026

Inside Campaign Connect Indonesia: what matters to ...

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Jan 29, 2026

Meta hits $200 billion revenue milestone on ...

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.