Diana Bradley
Nov 6, 2020

Twitter fail: Gap deletes political hoodie tweet after backlash

What the retailer thought was “a message of unity” was quickly slammed as “tone deaf.”

Twitter fail: Gap deletes political hoodie tweet after backlash

As America waited for the results of the presidential election on Wednesday morning, Gap tweeted what it believed was a message of unity alongside a picture of a blue and red gap sweatshirt.

“The one thing we know, is that together, we can move forward,” Gap tweeted on Tuesday morning.

Gap deleted the post after it was met with immediate mockery and backlash from social media users. Some accused the retailer of being tone deaf. New York Times reporter Sapna Maheshwari tweeted that a Gap spokesperson told her it was not a real hoodie for sale.

Some Twitter users stood up for Gap.

Gap told the Times that it meant well.

“The intention of our social media post, that featured a red and blue hoodie, was to show the power of unity," Gap said in a statement to the newspaper. "It was just too soon for this message. We remain optimistic that our country will come together to drive positive change for all.”

Source:
PRWeek

Related Articles

Just Published

47 minutes ago

Santander on its shift to one global agency, why it ...

Bank has been rethinking its $1 billion-a-year spend on advertising and communications to drive consistency and effectiveness in age of AI.

8 hours ago

40 Under 40 2024: Tim Lindley, VaynerMedia

Lindley’s work at VaynerMedia, balancing strategic vision and growth with empathetic leadership, makes him a standout figure in the APAC marketing landscape.

9 hours ago

How indies are closing the gap between holding ...

In a true David vs. Goliath battle, nimble independent agencies are defying the "bigger is better" narrative, winning top clients and industry awards with smart investments, speed, and agility.

9 hours ago

Marubeni banks on J-Pop singer Ado's mystique in ...

In her first-ever advert appearance, J-Pop superstar Ado teams up with Marubeni to deliver a metaphor for collaboration and overcoming challenges.