UEM Sunrise to crowdsource its Raya film this year

In the lead up to Hari Raya, property developer UEM Sunrise and Reprise Digital have launched an effort to get Malaysians to participate in the making of the brand's Hari Raya film, as well as what they promise will be the "longest family photo".

Malaysians can share videos and photos of their unique Hari Raya moments and preparations using a series of UEM Sunrise GIFs and non-animated stickers. The ‘Home is Where Raya is’ campaign is taking place across a microsite and the brand's Instagram and Facebook channels. Participants can win up to RM3,000 (US$690) in cash or Ikea vouchers, and the most creative and innovative entries will be featured in the brand's Raya film, set to premiere on the first week of Hari Raya. Family portraits submitted by the public will also be used to stitch together the "longest family photo" on the brand's Instagram feed.

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