UM replaces OMD to become FT's new media agency

OMD Hong Kong was the incumbent media agency.

Currently DDB & Tribal DDB Hong Kong are the creative agency partners for The Financial Times. The duo helped it to send dolls to media planners and advertisers in the 'Model customer campaign’ in July 2010, aimed at the B2B sector and targeting media planners and advertisers in Hong Kong and Singapore.

Globally, The Financial Times has rolled out a global corporate marketing campaign to promote the newspaper's subscription as an essential tool for businesses. The ad, which introduced the strapline, 'Some tools aren't a luxury', was part of the Pearson-owned business newspaper's wider 'We live in Financial Times' campaign, which was created by DDB in 2007.

Reported last October, Financial Times launches FTChinese.com app for iPad.