UM Sydney hires Melissa Mullins from OMD for senior strategy role

Mullins is joining UM Sydney to work across two of the agency’s major business groups with clients including the recently won News Limited account.

As well as her broad strategy experience, Mullins has also been deeply involved in the development of large scale content campaigns for companies like McDonald's across media properties including So You Think You Can Dance, Celebrity MasterChef, X Factor and Australian Idol.

Mullins said one of the reasons she joined UM was the chance to work on News Limited.