Unilever appoints Whybin TBWA Sydney to helm its local ice-cream account

Whybin has been tasked with Unilever's local brand-building account, previously managed by Lowe which currently handles the the regional brand development portion of the account.

In an interview with Campaign, Paul Bradbury, CEO Whybin TBWA Group Sydney, said that for the moment Whybin's appointment was on a project basis only, although there is the potential of moving to a retained agency account.

Whybin's scope of work includes above-the-line, activations and shopper marketing and the agency will start work immediately. The appointment was made without a pitch.

"Unilever was looking for a creative agency and following a great meeting with their marketing team we were chosen," said Bradbury.

Bradbury added that the agency was currently in the "immersion" stage and that work would likely only roll out next year as the summer's campaigns for the ice cream brands were already in place.

"We're thrilled to be part of Unilever's roster and have enourmous respect for them as advertisers. We're also proud to be working on some of Australia's best loved brands," said Bradbury.

Whybin will be working with Mindshare, who was tasked with Unilever's US$45 million media account in February.