Marketing News
Campaign India Team
Jul 2, 2020

Unilever renames Fair & Lovely as 'Glow & Lovely'

Rival conglomerate Emami 'shocked' by rebrand of male products as 'Glow and Handsome', threatens legal action.

Image of old 'Fair & Lovely' brand marketing, soon to be changed
Image of old 'Fair & Lovely' brand marketing, soon to be changed
India's Hindustan Unilever (HUL) has announced Fair & Lovely has been rebranded as Glow & Lovely. The move follows the company's efforts to end all references to ‘whitening’, ‘lightening’ or ‘fairness’ from its products. 
 
According to a statement from HUL, over the next few months Glow & Lovely will be on the shelves, and future innovations will deliver on this new proposition.
 
While making the announcement of Unilever dropping whitening references from its brands Sunny Jain, president - beauty and personal care, had said that the company was working on the evolution of the Fair & Lovely brand that celebrates glowing and radiant skin, regardless of skin tone.

Fair fight over products for men?

The Men's range has been renamed as 'Glow & Handsome', a move that has 'shocked' rival skin and beauty product maker Emami.

Emami has issued a press statement revealing that Emami has legal ownership of 'Fair & Handsome' and a week ago launched ‘Emami Glow & Handsome’ digitally. The application for the same has been made with the authorities. 

The statement which was attributed to an Emami spokesperson added:   

Although shocked, we are not surprised to note HUL’s unfair business practice, which has been prevalent time and again to damage our brand image. It goes to prove Fair and Handsome’s strong brand equity in the market that the competition is wary of. We will be consulting our legal experts to address this further.

Source:
Campaign India

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