Madhavi Tumkur
Oct 18, 2010

UPDATE: Changi Airport loss could impact Eye Corp's future in Singapore

SINGAPORE - Out-of-home advertising company Eye Corp's future in Singapore could be under threat following the loss of the Changi Airport account.

Eye Corp regards itself as airport media specialist
Eye Corp regards itself as airport media specialist

Eye Corp reportedly lost the Changi Airport business after holding it for nearly five years.

Changi Airport was Eye Corp's strongest revenue earner in Singapore, with one source stating it accounted for 100 per cent of the company's revenue on the island.

JCDecaux is thought to have won the pitch for the Changi account, and will take over from January 2011. 

Campaign understands Eye's future in Singapore could be under threat.

Responding to enquiries, Eye Corp's global marketing director, Janine Wood stated, "Eye is not in a position to comment on Campaign's enquiry regarding Eye's exit from the market. We are very busy fulfilling our contractual obligations to CAG and our advertising customers and remain committed to doing so."

Related Articles

Just Published

24 minutes ago

How marketing helped Chinese apps and games to ...

Campaign explores the factors that have propelled Chinese apps and games—such as Black Myyth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.

2 hours ago

Move and win roundup: Week of November 25, 2024

Zeno Group, Hero+, Seedtag, Impact.com, and more in our weekly roundup of people moves and account wins.

17 hours ago

Opinion: Jaguar’s rebrand might actually be a ...

I’m going to go against the grain here and say I think Jaguar’s new rebrand is a genius move.

18 hours ago

PR makes the leap to Bluesky—but what’s the verdict ...

As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re finding the new platform in its early days of popularity.